Council of Supply Chain Management Professionals (CSCMP) 2025 – 400 Free Practice Questions to Pass the Exam

When a celebrity influencer shares a negative review, it can lead to significant damage to a company’s brand. Influencers typically have a substantial following and their opinions can greatly impact public perception. A negative review from a trusted figure can erode consumer trust and lead to negative word-of-mouth, substantially affecting the reputation of the brand in question.

Consumers often view influencers as relatable and trustworthy sources of information, so their critiques can resonate deeply. This can result in a decline in customer loyalty and sales, as potential buyers may be deterred from purchasing the product due to the unfavorable feedback. The long-lasting effects of such damage can include decreased market share and difficulties in recovering brand reputation.

While the other choices might seem plausible in some contexts, they do not align with the broad implications of a negative review by a celebrity. Enhanced brand visibility, for example, is generally a result of positive promotion rather than criticism. Similarly, the idea of increased sales for unrelated products is more speculative and unlikely to stem directly from a negative product review, and improvement in product quality tends to arise from constructive feedback rather than outright negativity that could deter consumers.